Job Description Summary This role is for an experienced and detail-oriented Web and Campaign Tagging Operations Lead..., providing direction, oversight, and mentorship. Develop and implement robust processes for web and campaign tagging...
way of measuring performance, tagging and attribution, working closely with web analytics lead and Salesforce team Lead... workflows, lead scoring models, and automated marketing campaigns to optimize campaign ROI Serve as a leader and subject matter...
and downstream campaign analytics. Measurement: Lead development and maintenance of KPI reports for performance by DTC channels... lead and develop Consumer Media Analysts and ensure innovative technologies are leveraged. Work collaboratively with the...
Communicate analysis results and recommendations to business partners. (Manager level) Actively lead and develop HCP Omnichannel... channels, addressing data inconsistencies and quality issues. Inform media tagging & taxonomy governance efforts...