. Kantar has world-leading capabilities in AI enabled marketing mix modeling (Lift ROI), campaign measurement (Lift/Lift... clients using the Kantar client network as well as personally established network Responsible for all aspects of the sales...
and management with companies such as Nielsen, Kantar, IRI…. Expert on utilizing and leveraging syndicated databases, to include...
relationships to guide the Business Intelligence engagements Design and manage research projects (Kantar Millward Brown, Upwave... AdServers - Sizmek Syndicated Measurement: comScore, Nielsen Ad Effectiveness Research: Kantar Millward Brown, Upwave, Lucid...
investment across the entire marketing funnel Leverage first- and third-party tools (e.g., Kantar, LiftLab, CRM) to assess media...
, and other tracking components for vendors such as Adobe, Salesforce/Krux, Kantar, IAS, DoubleVerify, Crossix, in addition to creating...
innovation Experience utilizing syndicated research, including eMarketer, ComScore and Kantar Lover of streaming music...
to both internal teams and external client constituents. Experience with media measurement companies such as Nielsen, Kantar Millward...
innovation Experience utilizing syndicated research, including eMarketer, ComScore and Kantar Lover of streaming music...
quality, QA practices etc. Design and manage research projects where applicable (limited) (Kantar Millward Brown, Upwave... Measurement: Nielsen, comScore Ad Effectiveness Research: Kantar Millward Brown, Upwave, Lucid, Dynata Familiarity with SQL, R...
(Dynata, DISQO, Kantar, etc) Data partners (iSpot, Data+Math, DV) MMM Site tagging Adobe analytics Programmatic test...
effectiveness studies with partner vendors (e.g., MarketCast, Kantar, Dynata, VideoAmp, iSpot, LiveRamp, Circana...
effectiveness studies with partner vendors (e.g., MarketCast, Kantar, Dynata, VideoAmp, iSpot, LiveRamp, Circana...
AdServers experience Syndicated Measurement: Nielsen, comScore, DoubleVerify, IAS Ad Effectiveness Research: Kantar Millward...
research projects where applicable (limited) (Kantar Millward Brown, Upwave, Lucid, etc) Evaluate vendors, technologies... methodologies Syndicated Measurement: Nielsen, comScore Ad Effectiveness Research: Kantar Millward Brown, Upwave, Lucid, Dynata...
, Nielsen Ad Intel, eMarketer, Mintel), brand measurement tools (BERA, BrandIndex, Kantar Brandz), cultural trends research...
, comScore, DoubleVerify Ad Effectiveness Research: Kantar Millward Brown, Upwave, Lucid, Dynata Familiarity with SQL preferred...
Proficiency in media applications including MediaTools, KANTAR and Prisma Business/Portfolio lead Point of escalation POC...
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